Hopefully, you caught last week’s feature on Burgh Bride’s creator, Victoria. She recently wrote a post that discussed what she considers the items to splurge on and the items to save on when it comes to your wedding day. At the top of the list for splurges? Quality invitations. Perfect timing Victoria – because today I am introducing you all to Jen of Blush Paper Co. Sure, you can order invites from a big online retailer, but if you want personalized one-on-one service, creative design, and a high-quality product, Jen is your person. In a short amount of time, Blush Paper Co has already been featured on Style Me Pretty, in Whirl Magazine, and was a finalist in Martha Stewarts American Made Choice Award…just to name a few of their many accolades. I think many times people are tempted to skimp on invitations…but think about it – this is the first impression your guests will have of your wedding day. No spelling errors or flimsy paper allowed! Blush Paper Co. doesn’t just do wedding invites either – they create save-the-dates, programs, menu cards, birth announcements, and party invites! Like many of the talented entrepreneurs featured on Yes, Wear That!, Jen is super creative, uber motivated, and doesn’t believe in sitting around and waiting for her “dream job” to come to her! (You will love her Aunt’s quote at the end of this post – lol). I’m going to stop talking now….because these gorgeous pictures do the talking for themselves. Weclome Jen!
1. Tell us a little bit about the history of Blush Paper Co..
Growing up, designing was my passion. That sounds kind of cliché, but I was the neighborhood kid with her own newsletter that I designed on my parents old computer. I was always looking for a reason to celebrate or design, so that's what I did. Now I'm all grown up and looking for reasons to throw confetti & design a great invitation.
When my husband, Ben, proposed to me I noticed that there was a huge gap in the design industry when it came to wedding stationery. Nothing felt personalized or custom to us and I was frustrated at the lack of options available. Because of my design background, I decided to design my own wedding stationery. Starting in 2008, I shifted my focus on designing wedding stationery instead of print design and from there Blush was born.
2. What products do you provide?
Blush is a full service, custom stationery studio. We offer everything from wedding invitations to day of stationery and anything in between. If it’s on paper, we can make it happen!
3. How would you describe your design style?
We focus on playful and pretty patterns, clean lines, and enjoy taking risks while combining vintage design with unexpected pops of color.
4. What do you think sets you apart from competitors?
Blush Paper Co. is a Pittsburgh based full-service stationery design studio that loves bringing your dreams to life. We listen to your vision and design the wedding stationery of your dreams. We’re like the fairy godmothers of paper.
5. Walk us briefly through the design process – from consultation to finished product.
We think that your wedding paper should reflect your personality and event - so before we get started, we want to get to know you! Let’s meet over a cup of coffee and figure out what stationery pieces you’ll need to create a wedding suite that’s as awesome as you. We start with a one hour complimentary consultation over the phone or on location (we’re just north of downtown Pittsburgh!) to learn about you and your wedding, answer all of your questions and review all of your stationery options. We’ll come bearing paper swatches, envelopes and coffee. If you aren’t local, we’ll schedule a skype session to get started!
After our meeting, we’ll send you a form to help us further customize your stationery. Here you’ll submit your invitation wording, your contract and retainer. Once your order has been submitted, we can start designing your wedding stationery!
6. Are there any big mistakes people make when it comes to wedding stationery and invites?
We have a stationery wording guide that we provide to all of our couples to help avoid mistakes. There are three common mistakes that we typically see – spelling, incorrect wording and including a number attending line. The biggest is couples including a “number attending” line on their response cards. Choosing the incorrect wording for your response cards is an invitation (no pun intended!) for your guests to invite more guests.
You really want to carefully word your response cards to avoid this disaster!
Instead of including a line that says: Number of guests attending ____
Use: ____ accepts ____ declines
This way, your guests are asked to check whether or not they will attend your wedding.
Since they are not asked to specify the number of guests attending, you are eliminating the possibility of any unwanted extras being added. You indicate who is specifically invited to your wedding by correctly addressing the envelope. We have a guide for this, as well.
7. What’s in store for Blush Paper Co.? What are the goals over the next year?
Each year, I take time to reflect and give myself a high five for all the awesome things I've accomplished. It's always a "pinch me!" moment because really? Did I do this?! WOW! Then I like to identify what I should change, brainstorm, and figure out ways to implement that change.
I can’t give away too many secrets, but in 2016 you’ll see a retail line, wholesale and a few new product lines!
8. How can potential customers get in contact with you?
Blush is active on Facebook (https://www.facebook.com/BlushPaperCo), Instagram (@ohsoglam), Pinterest (seriously if you do nothing else today - go and follow this girl's Pinterest boards - wow!!) and Twitter (@ohsoglam). Jen can also be reached directly at Jen@blushpaperco.com.
1. It looks like you love what you do, what’s the best part about your job?
I love getting to know my couples and working with them. I connect with all of my couples on a personal level, and have become friends with nearly all of them. It’s been wonderful keeping in touch with them and following along with them in their different stages of life. Being a part of their wedding day is a huge compliment, too.
2. What has been the biggest compliment / achievement you’ve been most proud of with Blush so far?
3. So you run your own business and you’re a mom, how do you balance those two worlds?
Both of my parents are entrepreneurs, and they've taught me a great deal about balancing business with personal life. They ran two companies while raising three children, and now I am running my own company while raising two girls. My husband works outside the home and we take great pride in being able to balance business and family.
I wrote a post a few years ago that outlines my day to day routine and three years later, it’s still pretty accurate!
4. What do you love about Pittsburgh / what are your favorite things to do in the city?
I’m a Pittsburgh girl, born and raised. I can’t imagine living anywhere else. My family is from the Strip District and Lawrenceville, and I grew up east of the city. I went to school at Duquesne, lived in the South Side for a while then moved to the North Hills after I got married. Pittsburgh is home sweet home, and I can’t get enough of my home town. I bleed black and gold! I love how friendly our city is. I love how everything feels “at home”. I love French fries on my salad and my sandwiches. I love pierogis! We are huge sports fans and cheer on our Steelers, Pens and Bucs – even our girls get in on the action! – and adore exploring our city. For date nights, we love Shadyside and the South Side. As parents, we love the museums and the Pittsburgh Zoo.
5. What advice would you give to someone thinking of starting his or her own business?
I had been working full time and freelancing on the side for a while and dreaming of taking the full time leap for quite some time. It seemed like I would never be able to do it! I was talking to my aunt one afternoon, and she asked me, “What the f*ck are you waiting for?” It was the kick in the butt that I needed. Everything I have today, I owe to her. My advice? What the f*ck are you waiting for? Just do it.
For more gorgeous prints and inspiration, head over to Jen's Instagram and say Hello today!